Levine Children's Hospital
#IAMLCH
CAMPAIGN

A campaign celebrating Levine Children’s Hospital’s recent recognition as a Best Children’s Hospital in five specialties by U.S. News & World Report. Those specialties include cardiology & heart surgery, neonatology, nephrology, neurology & neurosurgery and orthopedics for 2015-2016.

Through a variety of paid and organic media, the campaign aims to raise awareness of the outstanding pediatric subspecialty care available at Levine Children’s Hospital. Told through the eyes of our young patients and emphasizing the emotional connectivity and sense of community at Levine Children’s Hospital, the messaging and imagery encourage consumers to engage with us by sharing their experiences. Consumers that engage with the campaign are driven to a unique landing page featuring patient stories and photography to illustrate the nationally ranked pediatric specialties. The page also encourages others to share their LCH story through social media using the hashtag #IAMLCH. CHS employees, providers, patients and consumers throughout the region are encouraged to participate.

I art directed all of the photoshoots and designed for these tactics:
• Outdoor/Out of Home
• Epicenter digital billboards
• CATS Buses
• Airport signage
• Mall signage (SouthPark Mall, Ballantyne Village)
• Print advertising: Charlotte Parent, Mecklenburg Medicine
• Website graphics (Web team did development of page)
Social media posts
• Announcement post received over 1.7K Likes
• Boosted posts featuring patient stories will run every other week for the next 10 weeks